About Me
I'm a marketing leader passionate about connecting innovation, customer insight, and brand strategy to create meaningful business growth. I enjoy bringing new products to market, shaping compelling brand stories, and translating complex technical concepts into clear value propositions that resonate with customers.
Working closely with product development, commercial, applications, and leadership teams, I help turn market opportunities into marketing strategies that strengthen brands, solve customer challenges, and support long-term commercial success.
Whether defining a go-to-market strategy, positioning a new product, or evolving a brand, I'm driven by creating marketing that delivers lasting value for both customers and the business.
Recent Highlights
Led successful product launches from concept to market.
Partnered with product development and commercial teams to turn innovation into customer-focused marketing.
Developed integrated marketing campaigns that support brand growth and commercial objectives.
Achieved a 28% increase in website traffic through strategic marketing initiatives.
Generated a 30% increase in sales leads through integrated marketing programs.
Reached more than 11 million people through an employee social media advocacy program.
Cross-industry marketing experience spanning Food & Beverage Ingredients, Chemicals, Personal Care, Pharma, Ad Tech, TV & Media.
Clients & Collaborations
Resume
As a marketing leader, I enjoy turning innovation into commercial success through strategic marketing, brand development, and product launches. I thrive on understanding customer needs, shaping compelling value propositions, and bringing products to market in ways that strengthen brands and drive business growth. Passionate about collaboration and continuous improvement, I believe the best marketing connects insight, creativity, and strategy to deliver meaningful results.
Experience
Global Digital Marketing Lead
Croda International
Oct 2018 to present
North America Marketing Coordinator
Croda International
Jan 2016 to Oct 2018
Strategic Advertising Account Manager
AOL / Yahoo / Microsoft Ad Partners
Mar 2014 to Jan 2016
Television Media Planner
COX Media Group
Jul 2012 to Mar 2014
Digital Marketing Assistant
1-800-DOCTORS
Mar 2011 to Jul 2012
Education
B.S. Marketing
Monmouth University
Fall 2008 to Spring 2012
Secondary Focus: Health Studies & Nutrition
Monmouth University
Fall 2008 to Spring 2012
What I Do
• Build Marketing Strategies
• Launch Products
• Grow Brands
• Develop Go-to-Market Strategies
• Position Products
• Turn Customer Insights into Action
• Lead Cross-Functional Projects
• Create Integrated Campaigns
• Strengthen Commercial Growth
• Translate Innovation into Customer Value
Tools
• Brandwatch
• SemRush
• AI Tools (ChatGPT, Claude, Gemini)
• Adobe Creative Suite
• Microsoft 365
• Hootsuite
• HubSpot
• Google Analytics
• Salesforce
• Canva
References available on request
Testimonials
“Working with Ashley has been an absolute pleasure; her creative mind brings a fresh and innovative perspective to every project.”
“Thanks to Ashley’s outstanding social media expertise and dedication, she successfully built Croda’s social media presence from scratch, reaching an impressive 11 million connections and driving significant brand engagement”
“Through Ashley’s exceptional skills in building brand presence and fostering meaningful connections, she established a strong sense of trust with our audience, leaving a lasting and positive impact on our brand’s reputation”
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